We all know that pictures add more to the attractiveness of a webpage, and every website has an image posted somewhere on its pages. If you are not working on its promotion, then you are not covering a vital part of search engine optimization, in short, it is a doorway to receive extra traffic for your website, which should be unlocked. People follow advanced SEO techniques and include images to make the page look more appealing, and give the visitors an idea of what the content on the page is about. If you desire to decrease the bounce rate along with the loading time, then make sure you are adding images that are low in size and don’t cover a vast amount of your page.
Images that have a shorter size not only increase the performance of a page but also enhances the experience of users. This extra ranking factor is compulsory for websites that are running blogs because the details provided in an image, elaborates its contents, and its purpose to search engine bots. There are a few things that you need to know before you start working on the image optimization slice.
Before you do anything, focus on what images you are going to post. The answer should be genuine, relevant, and unique. If you are planning to clutter your page with all those commonly used stock photos, then STOP RIGHT NOW. It is not possible to rank with them because several businesses and firms are already utilizing those images, and you will just end up being a non-genuine organization. Now you don’t want that, do you? You can do an image search for the photo you want to publish. All the business websites that are offering services, like law firms, you will quite often notice the same man standing and smiling in a picture, presenting a chart or something similar. So, quit this idea and try utilizing the content described in number two.
Images with a little text and vector formation enable people to gain an idea of what the material included in the topic is about. Yes, exactly, you need vector images or screenshots sometimes to deliver the purpose behind your content because the use of regular photos that include people and landscapes has been diminished because those pictures occupied a lot of space. More than fifty percent of bloggers are utilizing this technique and are conveying their thoughts on complicated topics with the support of screenshots. Using this technique, you can also get into the psyche of your potential customer. Although, in the end, the reason behind all this is the same, which is to let people understand the subject thoroughly.
Images have a tremendous impact on the emotions of people so choose and edit wisely because if you don’t, you might ruin your very first impression. I’ve seen blogs that add more to the stock images by utilizing online or offline tools for modifying them. One thing you need to be sure of is you are saving the snaps in PNG format because that is the only way to keep the quality of a vector image.
Also, you need to correctly embed images at the right locations on a webpage, and add descriptive captions that define the role of the photo. There are illustrations that are not immediately understood by people and are impossible to interpret for search engines. Therefore, make sure you choose the right words to explain to them so that it becomes comprehensible for both.