No type of introduction is required when it comes to search engine optimization. However, the range in search engine optimization is such widespread that even the experts or marketers with vast experience tend to ignore some of its factors.
One of the aspects which are usually overlooked is image search engine optimization. It without any doubt is essential for web or internet business, especially if you have an e-commerce webpage. You might have tried to insert images in your content and may have wondered why your pictures do not get a top rank in Google SERPs. This happens because you are not optimizing the images for the search engine in a proper manner.
In this content, we will go through the information regarding how to optimize your images along with the tools available these days which helps for image optimization such as reverse image search tool.
Being humans, we tend to admire visuals. Not only for one but many reasons. As visual content makes your visitors much more involved as compared to written material and they also stay in the mind of them for an extended period. If we go back, inserting images was a hard task, but today it is a piece of cake. It doesn’t take long and many tips from professionals regarding images are also available online.
As technology is continuously improving especially the internet, media is evolving day by day. There was a time when images used to take several minutes to load, not only this but used to hang in between. Today, the internet speed is comparatively much faster and adding quality video, gifs, and images in our website content has become the standard.
So, using the proper media strategy can not only help you to enhance your website but also play a huge role in social media and email marketing.
The strategy involving image size reduction, inserting correct file names, dimension, attributes, alignments, and captions of the pictures to make an image perfect for internet is known as image optimization.
You will get the following advantages by a proper image SEO. Without any ado, let’s go through them.
User experience is one of the aspects which can boost your webpage ranking like anything. If you would add images which are SEO-friendly, then they will positively affect the visitor experience of your website. The pictures engage the visitors and ultimately enhances the bounce rate of your page.
One of the significant steps you must perform for image SEO is to reduce the size of any image you are going to post. The load speed of your website is directly proportional to the size of the pictures you post. Therefore, posting the pictures after reducing size will let users load and visit your page within seconds.
The popularity of Google image search is at its peak these days. According to the facts, more than 60% of the users while browsing through the images on Google click the image and visit the source or webpage. So, image search engine optimization can give a boost to your ranking in the image search result pages of Google. This, as a result, will drive more visitors to your site especially if your webpage is an e-commerce one. This is the reason why your business needs image search engine and image optimisation.
The images which are relevant to their webpages and tell a story usually get viral. So, if you will post relevant pictures to your site, the chances of getting it viral increases which would make your content as well as a webpage to reach more audience.
There are several steps which you must focus on while doing the SEO of your images:
If you are optimizing your images and there’s an found an image which does not have a high-resolution, then you can just insert it in the reverse search image tool for free. It will help you to see many similar images, and from those, you can choose high quality images.