Tracing your competitor’s activities can be attained with the help of reverse image search software. Not all programs do what they say; they cannot identify a person or objects in the photos; it is better to run the image through different tools to get precise or better results. You should know the significance of image optimization because all the good organizations around the world upload the pictures of their employees, which can actually be used for building link strategies.
What you can do is, look for who works in that organization by searching for that company in Google then head to the images tab and look for photos of people or check for employees’ section on their site. The image of the owner or the people who are employed in that firm can be searched and after finding their photos. You can use them to find their published articles on different websites. You might find sites that have high authority in the search results, and sometimes it can be difficult to approach such websites because they just don’t publish any one’s articles. They check for how well your website and business is and is it going to be of any use to them or not.
The next thing you can focus on is the old content. When material of a site (Text, Images) is shared again and again on various platforms. It gets tough to keep the record of where the picture was taken, but you can take care of these little problems by using a reverse image. You can use the tool to find sites that have shared your post but aren’t crediting anyone for it. You can reach them, request and show them the proof that the material they have on their site originated from yours and you can ask them to quote your website in it. Especially the sites that have higher authority are preferred, but they don’t usually add links of sites with quite a low DA.
You need to keep on updating the appearance of the site for better user experience and to get into the psyche of customers, but if you can’t because of the extensive and compound coding, then consolidate the content and find better keywords. Notably, if your keywords for one topic are scattered throughout the site then bring them to one page especially if they are connected to one topic and if you have enough content for all the pages of your website then what you are waiting for, start building a plan for the new keywords.
Other than building content strategies, you and your online business need image search engine to search the images you desire to use in the content as well. You can check if the pictures you are adding to the content of your website can be found elsewhere or not and if the results are a positive plus you like the image, then you can add them but make sure to mention the source of the picture. Also, you can look for any visual representation of your document present elsewhere over the internet.
The most commonly known problem these days is the usage of other information for phishing purpose. Which is why it is vital that you keep up with the photos you upload over various social websites. Always be careful because these are many reasons why you need to search by image. Scammers can pretend to be you and spread information that is entirely inappropriate and misleading, just to acquire passcodes and other personal data from the people you know. Further, keep a check over the people you hire on the internet who are working as freelancers, especially on the designing part. That’s because sometimes people steal designs of various websites and present them as their own. It is entirely in your hand if you want to let others take credit for the work you have been working on for quite a long time. Any good photographer, writer/blogger, or designer would never let others get their hands on their exquisite work.