The web dimensions are evolving at a rapid pace. New innovative trends are introduced every other day. Users are keen to grasp information quickly; they want to get entertained, socialize, and all of this on a personal level. In the past few years, user experience has transformed; multiple aspects need to take into account while designing and developing a website to engage the audience. There’s no doubt that strong layout and design elements are crucial for engaging the audience, but images are the ones that supplement the entire process.
The back-end developers work on making the websites and applications work, their role couldn’t be neglected, but the front-end designers are the ones that are bound to step beyond the traditional lines. Crafting the UI to testing the UX and developing the overall color scheme requires patience and an aesthetic world outlook. Now, there’s no point in settling for those repulsive placeholders of two smiling businessmen shaking hands or many pictorial metaphors to depict accomplishment and attention. Therefore, let’s grab an eye on a medium that can boost the overall user experience UX, and that is none other than images. Here you will find ten guidelines that help you to boost your audience’s size.
Images are very effective in connecting the audience with your brand. People are more likely to connect with real human beings, not with coded websites. Make sure not to fall back on the stock images, but instead, go for high-quality images of people. Along with that, the overall color scheme and image should also go with your site’s visual appeal to make it attractive.
Whether you are running a blog or company website, you shouldn’t make your images appear as banner ads. People are now annoyed by advertisements, and they learned how to ignore them. Therefore, if you are posting images in a banner form, there are chances that people will most likely ignore them. In that case, you need to post the images in a way that could be easily integrated into the website’s overall design.
Over here, we need to comprehend the point that images that you are going to use must serve a purpose, and there should be a concrete reason behind using images. Irrelevant images may also annoy the user, and they might bounce back from your website. The images should be meaningful, and they should support your content as they will attract more traffic to your site. It should contain relevant information so that the user must get some benefit out of it.
As discussed previously, images are a great source of engaging people for many reasons. However, you shouldn’t set the priority to be extremely high. The space of a webpage that is above the fold is highly crucial. It is the part that visitors see without scrolling through. Therefore, it is considered to be the most valuable real estate of a website. It is not because people are reluctant to scroll, but it is the first part they tend to see. For that reason, make your images become a corner point of guidance. It will help you to push your visitors to more vital information.
Images are more than adding exquisiteness to a website. When it comes to user experience, design and images play a vital role in establishing and maintaining usability. It is because images are convenient. Instead of reading text, users are more likely to grab information from pictorial graphs and images. Along with that, images also trigger emotions and memories, and it makes them relatable and engaging. In short, images can cross the language barriers that the written text lacks. You can add images to your website by searching similar images through a reverse image search online utility.
In a recent survey, it was put forward that 90% of the information we perceive is transmitted to our brain in visual formation. Images could be a great medium to draw visitors’ attention because it triggers emotions and feelings. Therefore, you can use images to get users’ engagement with your content.
Images are indispensable from a user experience standpoint. However, they could also slow down the website’s loading speed. The internet connection these days allows you to load the images quickly, but there are cases when someone accesses your website from an unstable internet connection leads to slow loading of the images. It ultimately leads to an increased bounce-back rate. Therefore, it is necessary to optimize the images to make them appropriate according to the usual standards.
The latest trends are pointing that people are using images as links instead of text. It is a good thing in general as images can grab visitors’ attention instead of textual content. Therefore, you should never forget to label them. Many images aren’t self-explanatory, and they are needed to explain thoroughly by labeling and linking them.
Background images are unique, and they create a distinctive atmosphere. It gives an impression to the visitors about the content you are sharing on your website. Therefore, you should be conscious about the usage of background images and have an idea of the impression it is leaving on the visitors. You can implement it in your design and get the desired effect. For that reason, you must be aware of the usage of background images from a user experience standpoint.
The logo is among the images that people are going to find on your website. It has two roles, giving an identity to your website and providing a secure environment to the user where they want to be. Therefore, place the logo at the top left side or in the center of the website’s header. In this way, the users will easily get to know about your website’s logo.
At this moment in time, there’s a need to think outside the wireframe box. For example, videos could also be a great medium to engage your audience. However, there might be a case where their device might not fulfill the requirements to watch the video, and the same goes for audio. Envisage a scenario where people are sitting in a public place or engaged can with their office and don’t have headphones; they will surely bounce back. Images are a perfect medium for engaging the audience from every aspect. Stay tuned for more interesting information.